This course provides an integrated examination of small business management and marketing principles essential for launching, operating, and growing a successful small enterprise. Students explore foundational topics including business planning, financial management, operations, and legal considerations, alongside practical marketing strategies such as branding, target market analysis, digital marketing, customer acquisition, and retention. Emphasis is placed on real-world application, strategic decision-making, and the development of a comprehensive small business plan that aligns operational effectiveness with market growth.
BUSA1999: Special Topics Small Business Management and Marketing
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